Exigence
Exigence are an IT services firm with a difference: They specialise in bespoke solutions for the biotech and Pharma industry, with a personal & collaborative approach.
Based out of Hardware Lane in Melbourne, Exigence work with companies around Australia catering for highly tailored, bespoke IT solutions which adhere to a range of intricate industry regulations.
With a requirement for effective lead generation, Exigence needed a website that highlighted their strengths and achievements but also expressed their brand through a strong aesthetic that aligned with their modern approach and approachability as a collaborator, rather than just a service provider.
To kick the project off, audience interviews were conducted with current and past clients of Exigence. Through this research we generated insight into how Exigence were perceived in their industry, and obtained client’s views of the services provided.
The outcomes of the interviews identified in all cases that Exigence were regarded as a partner and collaborator, which highlighted the need to showcase the people behind the company in a warm and inviting manner, and not detached from the day to day service.
From a user experience perspective, we wanted to give the site a modern feel and a sense of movement and dimension, which was achieved through the subtle parallax effects, smooth HTML transitions and geometric motif throughout.
The introductory background video served as an efficient way of showcasing the energy and vibrancy within Exigence as a company, and was produced with an external production agency to achieve the desired results.
The homepage is structured with the intention of introducing the company and their experience, but also providing an opportunity to showcase the directors, who maintain a hands on and personal approach, which is important for a company that relies on new business through reputation within their network.
The result of this project was a clean and modern design with easy to locate core content. The site is relatively content light which allows a user to easily find key information to take them through the decision making process and move to making an enquiry. Exigence are extremely happy with the final outcome and feel that the site reflects their brand and personality throughout.
“After rebranding our business, we needed a website that reflected our new identity. Our requirements were unique so a typical cookie-cutter website wasn’t going to cut it. Evolution 7 analysed our requirements in detail and designed/implemented a new website which exceeded our expectations. It was done on time and on budget. The entire process was diligently managed to ensure the desired outcome. I cannot fault any aspect of the process or outcome.” - Irving Hofman - Director, Operations Manager